I was commissioned by Sutherland Trading to photograph a range of Crafter guitars to be featured in advertising and marketing material.

Working with the project manager, we came up with the concept of shooting the guitars in various interesting and independent locations around the city of Cardiff. Taking place over a full day, the shoot saw us visit independent cafes, bookshops, record stores and more.

We worked with three different models on the day too, with a range of challenges including the fact that two of them could not play guitar – but we got there in the end. At the end of the shoot, the client was left with over 300 full resolution images to use in any promotional material.

Take a look at some of the final images in the gallery below.

Hire me for a project like this

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